Thus, whether your focus is advertising on TikTok, content creation or both, a positive trend is that people are eager to use TikTok and stay engaged with it for substantial periods.
The State of Mobile 2020 report from App Annie reported a 210% uptick - equal to more than 68 billion hours spent - on TikTok in 2019. Image Source: SensorTower TikTok was the second most downloaded app of 2019 Click To Tweet Users Spent More Than 68 Billion Hours on TikTok in 2019 The good news is that data from SensorTower showed TikTok as the second most downloaded app of the year in 2019, suggesting plenty of people are interested in using the app. Market penetration is likely one of the factors influencing your decision about a possible TikTok investment. Image Source: Social Media Examiner 74% of marketers do not plan to invest in TikTok this year Click To Tweet TikTok Was the Second Most Downloaded App of 2019 Marketers who intend to invest in TikTok in 2020 Thus, the best approach may be to start small and scale up if the results warrant doing that. Also, 7% of marketers are planning to rely on TikTok the same amount as last year. Image source: eMarketer 42% of 13-16-year-olds use TikTok Click To Tweet 74% of Marketers Do Not Plan to Invest in TikTok This YearĪccording to the 2020 Social Media Marketing Industry Report from Social Media Examiner, nearly three-quarters of marketers do not intend to use TikTok at all this year, but there are 16% who will ramp up their usage. Social Media Platforms Used by Gen Z and Millennials If you’re trying to gain momentum with young teens, that statistic strongly suggests you should include TikTok in your social media marketing mix. 42% of 13-16-Year-Olds Use TikTokĪ September 2019 poll from Morning Consult revealed that 42% of 13-16-year-olds are TikTok users - approximately the same amount of people in that age group who use Facebook or Twitter. They wonder: Is TikTok a worthwhile platform for our business to explore? These 12 TikTok statistics for marketing will give you some food for thought, making it easier to gauge whether or not to depend on it as a mechanism for meeting your goals. Even if national leaders only block it temporarily, such a decision could understandably thwart the plans of a marketing company that intended to gain ground in a particular destination.Īs a marketer, you may be in a position that many of your fellow marketers likely face. Army forbade its personnel from putting the app on their work devices after deeming it a “cyberthreat,” while countries, including India and Indonesia, banned the app. Some organizations and nations view TikTok as a threat, too. A recent study from Check Point Research revealed several security concerns associated with the platform - including that hackers could manipulate content someone posts to the platform and show a user’s details. You can alter a video’s speed and use filters to maximize the impact, for example.Įxpanding your marketing plans to include TikTok is not a foolproof approach, however.
Plus, even if you’re not familiar with TikTok videos yet, the app’s built-in creation tools make it easy to hit the ground running. The platform could function for you similarly to how YouTube does by giving viewers a single hub for watching all the content your company wants to promote. TikTok also has branded channels for verified businesses. Companies that find the most success on TikTok frequently get straight to the point while taking lighthearted approaches.
The sheer popularity of the platform proves that a less-is-more approach resonates with the platform’s users. People - younger demographics in particular - love the memorable clips that often feature familiar tunes and spontaneous dances. TikTok, the social media platform known for its brief, often dance-related videos, has taken the world by storm.
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